New duties for Bigland at Chrysler Canada


Chrysler Group LLC announced 

Reid Bigland as president and CEO of the Dodge Car Brand and head of U.S. Sales.

Bigland will continue as president and CEO of Chrysler Canada.

In addition, the company appointed David Buckingham to the newly created role of chief operating officer of Chrysler Canada, reporting to Bigland.

Previously, Buckingham was vice-president of sales, Chrysler Canada.



Ralph Gilles is appointed president and CEO of the newly formed Street and Racing Technology (SRT) Brand, Chrysler Group’s cross-brand performance unit, and the company’s motorsports activities.

He continues with design responsibility for all exterior and interior design activities for all Dodge, Ram, Chrysler and Jeep Brand vehicles.

The executive shuffle is effective immediately.


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