Reynolds, Motoinsight announce agreement for data access


Reynolds and Reynolds Canada and Motoinsight have announced an agreement that will enable dealers that use the Reynolds ERA-IGNITE dealership management system to access Motoinsight’s automotive data for customer incentives in the Canadian marketplace.

The Motoinsight data will help ensure that dealers operating on ERA-IGNITE will have timely access to the latest information for vehicle residual values, standard financing rates, and vehicle incentives when working with a customer on a vehicle purchase or lease agreement.

“We are truly excited about the relationship and the opportunity to work with Reynolds,” said Radek Garbowski, president of Motoinsight.

“Canadian retail automotive lending programs can often be difficult to decipher. We understand how important it is that dealers have timely access to accurate and easy-to-understand incentive data when working a deal.”

The lender-based market data combined with Reynolds’ ERA-IGNITE DMS platform will enable dealers to structure a deal for a consumer quickly and precisely.

“Motoinsight is a leader in the industry and a company with deep experience in this market,” said Bob Schaefer, vice-president of OEM relations and data services at Reynolds.

“Adding reliable access to this data is one more step for Reynolds in helping automotive retailers improve how their businesses operate and how they deliver a rewarding retail experience to their customers.”


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